Questions about Relay

Relay makes TikTok content for brands. Paste your website and Relay makes a month of slideshows and videos in your brand’s voice, inspired by formats getting views in your niche. You swipe to approve, and Relay sends each post you approve to your own TikTok inbox on its day.

From your website or App Store link. Relay reads what you sell, who it’s for and how you sound, then asks a few one-tap questions. There is no brief to write.

Yes, unless you choose otherwise. Swipe right to approve a post and left to pass, and edit the words first if you want. Nothing goes out unless you approve it, or switch on Autopilot to approve for you at your plan’s pace.

No, you tap Post. Relay schedules what you approve and sends each post to your TikTok on its day. You connect your TikTok once through TikTok’s own login. Each post then lands in your TikTok inbox, where you open the draft, add a caption if it is a video (slideshows arrive with Relay’s caption), can add a sound, choose who can see it and tap Post.

No, you set that in TikTok. Relay does not turn on TikTok’s AI-generated content label or the content disclosure for you. When you post the draft in TikTok, turn on the AI-generated content setting if the post uses realistic AI imagery, and the content disclosure toggle where it applies. You also choose the audience, comments, duet and stitch there.

Yes. You can start from an App Store link instead of a website, and Relay makes TikTok posts for the app the same way it does for a store. Relay comes from Kinetic, which grows its own apps with organic TikTok.

No. Relay (relaystudio.ai) makes TikTok content for brands. Relay.app is an unrelated workflow automation company, and Relay is not the open-source Relay Studio developer tool either. relaysocial.app and the Relay - Get Paid to Post app are Relay’s creator side, where creators earn by posting brand content.

TikTok. You connect your TikTok once and Relay sends each approved post to your TikTok inbox on its day. You can connect more than one TikTok account.

TikTok slideshows and videos, written and designed for your brand and built on formats that are working in your niche right now.

Growth includes up to 3 people and Scale up to 5. Starter is for one person.

A network of 50,000 creators who post brands’ approved drafts from their own TikTok accounts through Relay’s creator app. It is included on the paid Scale plan (not during the trial), which sends up to 150 posts a month in total, split between your TikTok and the creator network. A network post nobody picks up within 7 days comes back to you.

It makes the ad creative, through the managed service. Relay’s team audits your ads, researches winning hooks and formats, and makes UGC ads at volume from the creator network for about $5 a creative, with fresh concepts before your best ads go stale. It does not run your ad account or media buying. Your first 5 UGC ads are on Relay after a free 15-minute call.

Only with Relay’s written approval first. Relay’s Terms require Relay’s prior written approval before you use it to promote tobacco, vaping, cannabis, weapons, gambling, adult content, crypto, political causes or other regulated products. TikTok restricts some categories too, so check its rules before you post.

Relay shows every post’s views in one place and lets you compare hooks as results come in. When a post does well, Relay makes new takes of it.

Relay is part of Kinetic. People on Relay’s team have worked with brands including Hims, Calm, ButcherBox and Hopper.