A TikTok hook is the first line a viewer sees or hears, and it decides whether they keep watching. Fill in four words about your brand and get 48 hooks in 10 styles that work on TikTok, ready to copy.
Showing the example. Type your own to replace it.
Curiosity hooks
Opens a loop the viewer can only close by watching.
Contrarian hooks
Disagreeing with common advice earns a second of attention to see if you are right.
Mistakes hooks
Nobody wants to be the one making the mistake, so they check.
Lists hooks
A number promises a finite, skimmable payoff and works well as slides.
Story hooks
A first-person moment feels like a friend talking, not an ad.
Use these only if a real person on your team or a customer had this experience, and you can prove any result.
Problem hooks
Naming the exact pain makes the right viewer feel seen in the first second.
Proof hooks
Showing the outcome first earns trust before any claim.
Use these only if a real person on your team or a customer had this experience, and you can prove any result.
Comparison hooks
Two options side by side invite the viewer to pick a side.
Question hooks
A direct question pulls answers into the comments.
Relatable hooks
Inside jokes for a group get shared inside that group.
How do you use these hooks?
Pick three hooks from different styles for the same post idea.
Rewrite each one in your own words, as you would say it out loud.
Post each version, then keep the hook styles that hold viewers longest and make more of those.
Want this done for you? Relay makes a month of TikTok posts for your brand from your website, compares hooks as views come in, and makes new takes of what works.
Questions about TikTok hooks
What makes a good TikTok hook?
A good hook makes the right viewer stop in the first second: it names their problem in their own words, opens a question they want answered, or shows the result first. Short, specific and spoken to one kind of person beats clever.
How many hooks should a brand test?
Test several hooks on the same idea rather than one hook on many ideas, then keep the ones that hold viewers past the first seconds. Relay compares hooks across your posts as views come in so you can see which ones work.
Is this hook generator free?
Yes. It runs in your browser, needs no account and has no limit. The hooks are templates filled with your words, so edit them to sound like you before you post.
Can Relay make the TikToks too?
Yes. Paste your website at relaystudio.ai and Relay makes a month of TikTok slideshows and videos for your brand. You swipe to approve, and Relay sends each approved post to your TikTok inbox on its day, where you add a caption if it is a video and tap Post.