Arcads, Creatify and MakeUGC all turn a script, product page or product image into AI actor video ads. As of October 2026, Creatify’s paid plans start at $39 a month with a free plan below that, MakeUGC starts at $59 a month after a $1 trial, and Arcads publishes no dollar prices but offers a 72-hour trial. None of the three documents a posting schedule for your brand’s own TikTok. Relay wrote this comparison and makes another option, an organic TikTok tool, so claims about each tool link to that company’s own pages wherever we could check them.
Key takeaways
- Arcads, Creatify and MakeUGC are AI actor ad generators, built for paid social tests that need many avatar variations, often in many languages.
- Creatify is the cheapest way in, with a free plan and a $39 Starter plan. MakeUGC starts at $59 after a $1 trial, and Arcads publishes no dollar prices.
- None of the three documents an organic posting calendar for your brand’s own TikTok.
- If you only need paid avatar ads, Creatify, MakeUGC or Arcads is a better buy than an organic TikTok tool.
What do Arcads, Creatify and MakeUGC actually do?
Arcads
Arcads pitches itself as a way to “create winning ads with AI.” Its homepage lists a library of 1,000+ AI actors, tools such as captions, actor swap and video translation, and image models such as GPT Image and Nano Banana. Its FAQ says the actors are AI, based on real actors who consented and are paid for their likeness, and lists 35 languages and accents for talking actors and more than 130 for video translation.
Arcads lists no dollar prices on its site or help center as of October 2026. The help center does list the plans: Starter includes 8,000 usage units a month and Creator 16,000, and accounts on both are temporarily blocked at the monthly limit with no rollover, while Pro bills overage and rolls unused units over (Arcads help center). A one-actor talking video uses 800 units per minute, rounded up, so Starter covers about 10 short one-actor ads (how usage is counted). New accounts get a 72-hour trial with 1,000 units; a card is held, not charged, and the trial converts to Starter unless you cancel. Full breakdown: Arcads pricing.
Strong for: high-volume AI actor ads, especially multilingual ad tests and translated versions of a winning ad. See Arcads alternatives.
Creatify
Creatify’s pricing page describes it as a way to “generate engaging video ads for your products from any URL.” Its listed plans as of October 2026:
- Free, $0: 10 usage units a month, enough for up to 2 video ads or 20 image ads, with watermarked exports.
- Starter, $39/month: 100 monthly usage units, no watermark, 300 AI actors, 200+ ad templates and 75+ languages.
- Pro, $99/month: 300 monthly usage units, 1,500 AI actors plus 3 custom avatars, 500+ templates, a competitor ad tracker covering 10M+ Meta ads, an ad clone feature, and 2 team seats included (up to 5).
- Enterprise: custom pricing, with a done-for-you studio service and a dedicated account manager.
Annual billing saves up to 50%, which brings Starter to $19 a month and Pro to $49 a month (Creatify pricing). The pricing page also lists an Ad Launcher that sends ads into Meta, TikTok and AppLovin ad accounts, and Creatify’s TikTok ads page describes a one-click “Export to TikTok Ads Manager.”
Strong for: turning a product page into many video and image ad variations quickly, launching them into ad accounts, and watching what competitors run. See Creatify alternatives.
MakeUGC
MakeUGC sums up its workflow in three steps: write your script, pick an actor or model, generate the video (MakeUGC pricing). Its listed plans as of October 2026:
- Starter, $59/month: 500 monthly usage units, 300+ AI actors, 15+ premium models, one video and one image generating at a time, 480p and 720p export.
- Growth, $79/month: 1,000 monthly usage units, 500+ AI actors, 50+ premium models, up to 10 videos and 10 images in parallel, export up to 4K.
- Pro, from $149/month: 2,000 to 5,000 monthly usage units, 1,000+ AI actors, all premium models, no cap on parallel jobs.
- Enterprise: custom pricing.
Every plan includes product-in-hand videos, and batch mode starts on Growth (MakeUGC pricing). Its pricing FAQ says API use draws on plan usage units at no extra cost, though its feature pages also show separate API plans from $99 a month, so confirm before building on it.
Each self-serve plan starts with a $1 trial that renews at full price, annual billing brings Starter to $29 a month, and unused units do not roll over (MakeUGC pricing). MakeUGC’s own product overview says it exports “High-definition MP4 files” for upload to Meta Ads Manager, TikTok Ads and other platforms.
Strong for: fast, script-first avatar ads, including product-in-hand shots, in 50+ languages. See MakeUGC alternatives.
What about HeyGen?
HeyGen is a general AI avatar video platform; as of October 2026 its pricing page lists a $29 Creator plan with videos up to 30 minutes, voice cloning, one custom video avatar and 175+ languages and dialects. Pick it for one consistent presenter across longer videos; pick Arcads, Creatify or MakeUGC for many short UGC-style ad variations.
How much do Arcads, Creatify and MakeUGC cost?
Prices as of October 2026:
| Arcads | Creatify | MakeUGC | |
|---|---|---|---|
| Entry plan | Starter, no public price | Starter, $39/month | Starter, $59/month |
| What it buys | 8,000 units, about 10 short one-actor ads (help) | 100 units; an avatar ad uses 5 per 15 seconds, so about 20 fifteen-second ads, roughly $1.95 each (help) | 500 units; cost per video depends on model, length and resolution (pricing) |
| How to try it | 72-hour trial, card held (help) | Free plan, 10 units a month, watermarked (pricing) | $1 trial, then full price (pricing) |
| Annual billing | Not published | Starter $19/month | Starter $29/month |
All three sell usage units, and a unit buys something different in each, so compare on the job you need done, not the unit price. For human creator rates next to these, see what UGC costs per video.
Can Arcads, Creatify or MakeUGC post to TikTok on a schedule?
| Arcads | Creatify | MakeUGC | |
|---|---|---|---|
| Main job | AI actor ads for paid social | Product URL to ads, plus ad launching | Script to avatar ads |
| What it makes | Video ads and images | Video and image ads | Video ads and images |
| Human creators | No, AI actors | No, AI actors | No, AI actors |
| How posts reach TikTok | Optional TikTok connection publishes a post only after you confirm it; no scheduling documented (terms) | One-click “Export to TikTok Ads Manager” for ads; no organic scheduling documented (Creatify) | Exports MP4 files for ad platforms; no scheduling documented (MakeUGC) |
What does organic TikTok need that an ad generator doesn’t?
An avatar ad generator is built to produce a video file you then run through an ad account. Organic TikTok on your brand’s own account asks for a few more things:
- Format fit. What is getting views on the For You feed in your niche this month, not a generic ad template.
- More than one post type. TikTok’s Photo Mode lets accounts post swipeable photo carousels alongside video.
- A schedule. In Buffer’s study of 11.4 million TikTok posts, posting 2 to 5 times a week was linked to up to 17% more views per post than posting once a week.
- A feedback loop. You need to see which posts did well and get more takes of those.
- Other people’s accounts. Some brands also want posts on creators’ own accounts, not only avatars on the brand’s own page.
None of this makes the ad tools worse. They are aimed at a different job.
What if you need organic TikTok instead?
Relay, which wrote this comparison, is built for the organic TikTok job. Paste your website or App Store link, answer a few one-tap questions, and Relay makes slideshows and videos inspired by formats getting views in your niche. Swipe to approve or pass, editing the words first, and Relay sends each approved post to your TikTok inbox on its day. When you post a draft in TikTok, you add a caption if it is a video, choose who can see it, turn on the AI-generated content setting if it uses realistic AI imagery, and the content disclosure toggle where it applies.
Relay starts at $25 for the first month, then $49 a month for 40 posts made and 20 sent to your TikTok. Scale ($149 first month, then $249 a month) includes Relay’s creator network of 50,000 creators: up to 150 posts a month in total, split between your TikTok and creators who post your approved drafts from their own accounts (all plans). The 1-day trial is $0 today (card required) and converts to the paid first month unless you cancel.
For paid UGC ads, Relay’s managed service makes UGC ad creative at about $5 a creative; it does not run your ad account.
When should you pick Arcads, Creatify or MakeUGC over Relay?
Pick one of the three, or another AI UGC video generator, when:
- You mainly run paid ads and need dozens of avatar variations a week. They are built for that.
- You need many languages for ad tests: Arcads (35 voice languages, 130+ for translation), Creatify (75+) and MakeUGC (50+) all list broad language support.
- You want to start free or pay the least: Creatify’s free plan and its $19 annual Starter cost less than any Relay plan.
- You want a competitor ad tracker inside the tool: Creatify’s Pro plan lists one.
- You need an API to generate videos in your own product: Arcads documents an API, Creatify’s pricing page has an API tab, and MakeUGC offers one with the plan caveat above.
- You need Instagram or YouTube publishing: Relay’s self-serve product works with TikTok only today, so it will not cover those channels.
Which one should you try first?
If you are buying ad creative, start with Creatify’s free plan or a trial of MakeUGC or Arcads, and test the output against your current ads. If you want a month of brand TikTok posts made for you to approve, see how Relay makes AI UGC videos and run the 1-day trial (card required) on your own account. For the Relay side of each matchup, read Relay vs Arcads, Relay vs Creatify or Relay vs MakeUGC.