Relay and ReelFarm both use AI to make TikTok slideshows and get them onto TikTok, but they are built for different jobs. Pick ReelFarm if you want the most slideshows per dollar ($49 a month for 100 as of October 2026, per its pricing page) across many pages and will choose the formats yourself. Pick Relay if you run your own brand’s TikTok and want slideshows and videos made from your website and your niche’s winning formats, with nothing going out unless you approve it (or switch on Autopilot).
Key takeaways
- ReelFarm is cheaper per post: $49 a month buys 100 slideshows as of October 2026 (pricing), while $49 on Relay Starter buys 40 posts made and 20 sent to your TikTok.
- By default, a ReelFarm automation publishes on its own once set up (homepage). Relay sends approved posts to your TikTok inbox, where you add any finishing touches and tap Post.
- With ReelFarm you choose the format (from scratch or a pre-built template), images, hooks and prompts. Relay writes the posts from your website and niche.
- ReelFarm includes as many TikTok accounts and team members as you want on every plan (pricing), the stronger pick for agencies.
- Relay adds real people: Scale includes Relay’s creator network, and Relay’s team runs managed UGC ads. ReelFarm lists neither.
How do Relay and ReelFarm compare side by side?
Relay facts come from Relay’s site, product and pricing page. ReelFarm facts come from its own site, checked October 8, 2026.
| What you get | Relay | ReelFarm |
|---|---|---|
| What it makes | Slideshows and videos written and designed for your brand, in your voice | AI slideshows (the core product), AI UGC selfie images and videos, and .mp4 slideshow exports (homepage, API docs) |
| Where ideas come from | Your website or App Store link, a few one-tap questions and what is getting views in your niche | You pick a format to copy, the images, hooks and prompts, or start from a pre-built template (setup guide) |
| Where it posts | Your TikTok inbox: each approved post lands on its day, where you add any finishing touches and tap Post | TikTok, on your schedule (its terms also mention YouTube uploads); its FAQ says you can repurpose slideshows on Instagram or LinkedIn (homepage FAQ) |
| Approval flow | Swipe right to approve, left to pass, edit the words first, or switch on Autopilot | Automations auto-publish by default (“set it & forget it”); an automation can be set to send TikTok drafts instead, and you can publish slideshows yourself (homepage, API docs) |
| Human creators | Scale includes Relay’s network of 50,000 creators: drafts can go to creators who post them from their accounts | None listed (homepage); slides pair AI-written text with Pinterest or uploaded images (setup guide) |
| Analytics | Every post’s views in one place; new takes of posts that do well; hook comparisons | Views, likes, shares, which posts perform best and automation performance (homepage, changelog) |
| People and accounts | Starter just you, Growth up to 3 ($80/mo each added), Scale up to 5 ($200/mo each added) | As many TikTok accounts and team members as you want on every plan (pricing) |
| Price, as of October 2026 | Starter $49/mo, Growth $99/mo, Scale $249/mo, after a $25, $45 or $149 first month; annual billing gives 2 months free | Growth $49/mo, Scale $95/mo, Enterprise $195/mo (pricing), billed monthly with no annual plan shown (terms) |
| Free start | $0 today, 1-day trial (card required), converts to the paid first month unless cancelled | 3 TikToks free, no timed trial shown (pricing) |
| Done-for-you service | Managed UGC ads from Relay’s team | None listed (homepage) |
When should you pick ReelFarm instead of Relay?
- You run many TikTok pages, or run them for clients. ReelFarm says it is built for faceless pages, businesses and agencies, and that connecting as many accounts as you like makes it viable for agencies (ReelFarm’s guide). Relay includes one, three or five people (more at $80 or $200 a month each on Growth and Scale), for one brand per account.
- You want the lowest cost per slideshow. ReelFarm runs $0.26 to $0.49 a slideshow (pricing).
- You want posting with no daily check-in. Once an automation is set, ReelFarm by default keeps generating and publishing on its own (homepage), where Relay sends each post to your TikTok inbox and somebody adds any finishing touches and taps Post.
- You already know your format. If a style works, ReelFarm lets you style the hook and body text, add overlays and search Pinterest for images in the app, then repeat it as an automation (setup guide).
- You build with code or agents. Every ReelFarm plan includes API access and a Skill.md file (pricing).
Neither is built for Instagram or YouTube: Relay’s self-serve product sends to TikTok only, and ReelFarm’s plans and product pages list only TikTok publishing (pricing), though its terms also mention YouTube uploads.
When is Relay the better choice?
- You run your own brand’s TikTok and have no content team. Paste your website or App Store link, answer a few one-tap questions, and skip the brief.
- You want to approve every post. Swipe right to approve, left to pass, and edit the words first.
- You want real people as well as AI. Scale includes Relay’s creator network of 50,000 creators: drafts can go to creators who post them from their accounts, out of the same 150 monthly posts. Relay’s team also runs managed UGC ads (about $5 a creative).
- You sell an app. Relay can start from an App Store link instead of a website. See TikTok content for apps.
What is the difference between Relay and ReelFarm?
Who decides what to post?
ReelFarm gives you strong tools and asks you to bring the strategy. Its setup guide starts with finding a slideshow format worth copying, then building an image collection and writing hooks and prompts: about 5 to 10 minutes from scratch, or about 2 minutes from a pre-built template where the styling, prompts and format are already done. Its FAQ answers “what slideshow format would be good for my business?” with “That’s up for you to decide,” then suggests listicles (homepage FAQ). Its founder has written a long post on which slideshows to make (founder’s post).
Relay starts from your business instead: it reads your website to learn your brand, looks at what is getting views in your niche, then makes slideshows and videos in your voice.
Does anything go live without your approval?
ReelFarm’s homepage lays out three steps: create an automation, connect TikTok, then “set it & forget it” while it generates and publishes every day (homepage). That is the default: its API docs show an automation can send TikTok drafts instead. For a faceless page, autopilot is the point.
For a brand account, you may want a look at every post first. With Relay’s approval workflow, nothing goes out unless you approve it, or switch on Autopilot to approve for you. Each approved post lands in your TikTok inbox on its day, where you open the draft, add a caption if it is a video, choose who can see it and tap Post. TikTok requires creators to label realistic AI-generated content, so when you post, turn on the AI-generated content setting if the post uses realistic AI imagery, and the content disclosure toggle where it applies.
Which is cheaper per post?
ReelFarm, clearly. Math from ReelFarm’s pricing and Relay’s pricing as of October 2026:
| Plan | Monthly price | Posts per month | Cost per post made | Cost per post sent or published |
|---|---|---|---|---|
| ReelFarm Growth | $49 | 100 slideshows (10 formats) | $0.49 | $0.49 |
| ReelFarm Scale | $95 | 250 slideshows (20 formats) | $0.38 | $0.38 |
| ReelFarm Enterprise | $195 | 750 slideshows (200 formats) | $0.26 | $0.26 |
| Relay Starter | $49 | 40 made, 20 sent | $1.23 | $2.45 |
| Relay Growth | $99 | 120 made, 60 sent | $0.83 | $1.65 |
| Relay Scale | $249 | 300 made, 150 sent | $0.83 | $1.66 |
Per post sent or published the gap is wider: $2.45 on Relay Starter against $0.49 on ReelFarm Growth. ReelFarm Enterprise lets you add your own Anthropic API key so AI generations are not capped (pricing).
The numbers measure different things: Relay’s price covers posts written from your website in your voice, ideas drawn from what is getting views in your niche and new takes on posts that do well, and it sends only approved posts to your TikTok. Relay Starter’s first month is $25 (against $49 for ReelFarm Growth, which lets you make 3 TikToks free first). ReelFarm’s own June 2026 guide quotes a $19 starting price, but no $19 plan is on its pricing page as of October 2026. More in ReelFarm pricing explained.
What does daily posting cost on each?
Relay Starter’s 20 posts sent a month cover about 5 a week, not daily. Cheapest plan on each, as of October 2026:
| Posting cadence | Cheapest Relay plan | Cheapest ReelFarm plan |
|---|---|---|
| 1 a day (about 30 a month) | Growth, $99 (60 sent, room to pass on drafts) | Growth, $49 (100 slideshows) |
| 2 a day (about 60 a month) | Growth, $99 | Growth, $49 |
| 5 a day (about 150 a month) | Scale, $249 | Scale, $95 (250 slideshows) |
| Many pages, 600 or more a month | Past Relay’s plans | Enterprise, $195 (750 slideshows) |
How do you switch from ReelFarm to Relay?
- List the ReelFarm hooks that got the most views in your TikTok analytics.
- Start Relay with your website or App Store link ($0 today, 1-day trial, card required) and connect the TikTok account you want it to send posts to.
- Pause your ReelFarm automations before Relay’s first approved post goes out.
- Swipe through your first batch, editing in your proven hooks from step 1.
- Cancel ReelFarm from its dashboard under Billing before it renews (FAQ).
If you run your own brand’s TikTok and want a month of posts you approve, see how Relay makes TikTok content for brands or paste your website at relaystudio.ai. Running many slideshow pages? ReelFarm is likely the better tool, and the ReelFarm alternatives guide covers other options.
Who is behind Relay?
People on Relay’s team have worked with brands including Hims, Calm, ButcherBox and Hopper.