Relay (relaystudio.ai) is an AI tool that makes TikTok content for brands. Paste your website or App Store link, and Relay writes and designs a month of slideshows and videos in your voice, built on formats that are getting views in your niche. You swipe to approve each post, and Relay sends the ones you approve to your own TikTok inbox, spread across the month, from $49 a month.
Key takeaways
- From your website (or App Store link) to a month of TikTok slideshows and videos, with no brief to write.
- Swipe right to approve, left to pass, or switch on Autopilot to approve for you.
- Each approved post lands in your TikTok inbox on its day, where you add any finishing touches and tap Post.
- From $49 a month as of October 2026 ($25 first month), with $0 today and a 1-day trial (card required).
- Relay has generated over one billion views, and the Scale plan includes its network of 50,000 creators.
Why is TikTok content so hard for brands to keep up with?
Organic TikTok rewards volume. In Buffer’s study of 11.4 million TikTok posts from more than 150,000 accounts, accounts got 17% more views per post when they posted 2 to 5 times a week instead of once, and 34% more at 11 or more posts a week. Median views stayed close to 500 at every frequency, so posting more mainly raises the odds that one post breaks out.
That makes organic TikTok a testing habit: post often, try many hooks and double down on what takes off. Our guide to how often a brand should post on TikTok recommends 3 to 5 posts a week, and keeping that supply going is the hard part.
Here is how the usual options compare:
| Option | What it costs (as of October 2026) | Best when | The catch |
|---|---|---|---|
| Do it yourself | Your time, every week | Someone on the team knows the brand’s voice and has a few hours a week | Hard to keep a steady posting rhythm |
| Hire a content creator or social media manager | A salary or a day rate | You want a real person on camera, comment replies and judgment on trends | One person can only film and edit so many posts a week |
| Organic TikTok agency | $7,500 to $18,000 a month for paid ads plus 8 to 16 organic videos (MarketerHire’s mid-market tier); productized shops such as LYFE Marketing at $1,350 a month for 12 posts across Instagram and TikTok | You want a team to own strategy, filming, comment replies and paid ads | Fewer posts per dollar, so fewer chances to find a winner |
| Relay | $49 to $249 a month; $0 today, 1-day trial (card required) | You want 20 to 150 posts a month on your own TikTok and want to see which hooks work | TikTok only, AI-made slideshows and videos rather than filmed footage, you tap Post on each one in TikTok, and self-serve plans do not manage paid ads |
The full side-by-side is in Relay vs a TikTok agency.
How does Relay make TikTok content for a brand?
1. It reads your brand from your website
Paste your website or App Store link. Relay reads what you sell, who it is for and how you sound, then asks a few one-tap questions. More on how Relay turns a website into TikTok posts.
2. It studies what is getting views in your niche
Relay looks at what is getting views in your category, then makes slideshows (TikTok photo posts) and videos in your voice, built on those formats.
3. You swipe to approve
Swipe right to approve, left to pass, and change the words first if you want. Nothing goes out unless you approve it, or switch on Autopilot to approve for you at your plan’s pace. See how Relay’s approval workflow works.
4. Relay sends approved posts to your TikTok across the month
Connect your TikTok once, through TikTok’s official login. Relay spreads what you approve across the month and sends each post to your TikTok on its day. It lands in your TikTok inbox, where you open the draft, add a caption if it is a video, can add a sound, choose who can see it and tap Post. If a post uses realistic AI imagery, turn on TikTok’s AI-generated content setting when you post it, and the content disclosure toggle where it applies. More on how Relay sends posts to TikTok.
5. You see what works and get more like it
Every post’s views sit in one place, so you can compare hooks as results come in. When a post does well, Relay makes new takes of it.
What kinds of brands does Relay make TikTok content for?
Relay starts from a website or an App Store link, so it works for apps as well as ecommerce brands. These angles are common starting points, not a fixed menu.
| Brand type | Slideshow and video angles that often suit it |
|---|---|
| Mobile and consumer apps | “Apps I wish I found sooner” lists, problem-and-fix slideshows |
| Skincare and beauty | Routine slideshows, ingredient explainers |
| Supplements and wellness | Habit lists and ingredient explainers that stay within health-claim rules |
| Ecommerce and DTC | Gift guides, “worth it or not” product lists |
| Food and beverage | Recipe slideshows, “what I eat in a day” posts |
| Fitness brands and apps | Workout slideshows, beginner-mistake lists |
Regulated products, such as alcohol, tobacco, vaping, cannabis, gambling or crypto, need Relay’s written approval first.
How much does it cost, and how many posts do you get?
Prices as of October 2026.
| Plan | Price | Posts made a month | Sent to TikTok a month | Pace | Cost per post sent | People |
|---|---|---|---|---|---|---|
| Starter | $49 a month ($25 first month) | 40 | 20 | About 5 a week | $2.45 | Just you |
| Growth | $99 a month ($45 first month) | 120 | 60 | About 2 a day | $1.65 | Up to 3 ($80 a month per extra person) |
| Scale | $249 a month ($149 first month) | 300 | Up to 150, shared with the creator network (paid Scale, not the trial) | Up to 5 a day | $1.66 | Up to 5 ($200 a month per extra person) |
Each plan makes twice as many posts as it sends, so you can pass on half the drafts and still fill the month. Cost per post sent assumes the regular monthly price and the full allowance. Yearly billing gives two months free. You pay $0 today on a 1-day trial (card required) that becomes your paid first month unless you cancel before it ends. Details are on the pricing page.
How do you get 100+ TikTok posts a month?
A hundred posts a month is more than three a day, every day. By hand, that means writing and designing every post, then uploading in batches: TikTok’s help page says its scheduler takes posts up to 10 days ahead; Buffer’s May 2026 guide reports 30 days, so check your date picker. With Relay there are two routes:
- Growth, if you want 100+ to choose from. It makes 120 posts a month and sends 60, about two a day.
- Scale, if you want 100+ sent. It makes 300 and sends up to 150 a month in total, split between your TikTok and the creator network.
Either way, each post you approve lands in your TikTok inbox, where you add any finishing touches and tap Post. To compare with freelancers or an agency, see what TikTok content costs per post.
Can creators post my content too?
Start with your own TikTok. The Scale plan includes Relay’s creator network of 50,000 creators: your approved drafts can go to creators who post them from their own accounts. Network posts share Scale’s 150 posts a month with your own TikTok, and a network post nobody picks up within 7 days comes back to you.
For UGC ads at volume, Relay’s managed service makes hundreds of them from the network at about $5 a creative, reads what wins and turns it into the next round; your media buyer or agency runs the ad account.
When should a brand skip Relay for TikTok content?
- You need Instagram Reels, YouTube Shorts or Facebook too. Relay’s self-serve product works with TikTok only, so a multi-platform scheduler fits better.
- You want filmed, on-camera content or a polished hero brand film. A creator, a studio or an agency is the better choice.
- You want someone to run your paid ads. Self-serve Relay doesn’t manage ad spend, and the managed service makes ad creative, not media buying.
- You post only once or twice a month. Making those posts yourself may be enough.
Who is behind Relay?
Relay is part of Kinetic, which has launched 10 apps since March 2025 with organic TikTok as its primary growth driver.
People on Relay’s team have worked with brands including Hims, Calm, ButcherBox and Hopper.
Get started
Paste your website at relaystudio.ai to get started, with $0 today on a 1-day trial (card required), or preview a plan first with the free TikTok content plan tool.