To turn your website into TikTok posts, paste your site or App Store link into Relay Studio (relaystudio.ai). Relay learns what you sell, who it’s for and how you sound, then writes and designs a month of TikTok slideshows and videos built on the formats getting views in your niche. You swipe to approve, and Relay sends each approved post to your TikTok inbox on its day.
Key takeaways
- One link is the input: your website or App Store page, plus a few one-tap questions. No brief.
- Relay learns what you sell, who it’s for and how you sound from that page, so the clearer the page, the more it has to work with.
- What comes back is a month of slideshows (TikTok photo posts) and videos, written in your voice. Edit the words on any draft before you approve it.
- Nothing goes out unless you approve it, or switch on Autopilot to approve for you.
- Starter makes 40 posts and sends 20 a month to your TikTok for $49 ($25 first month). Growth makes 120, Scale makes 300.
Why start from your website instead of a content brief?
Your website already is the brief: it says what you sell, who it’s for and how you talk. Rewriting it as a brief for a freelancer or agency is extra work. Relay starts from the site instead, plus a few one-tap questions.
A website also scales where a brief does not: one link becomes 40 to 300 drafts a month depending on plan (what a month of posts looks like).
How do you turn a website into TikTok posts with Relay?
- Paste your website or App Store link. Relay reads it, then you answer a few quick one-tap questions. No brief to write.
- Relay studies your niche. It looks at what is getting views in your category, then makes slideshows and videos in your voice (how Relay picks formats).
- You swipe. Right to approve, left to pass, and edit the words first if you want. Nothing goes out unless you approve it, or switch on Autopilot to approve for you (approval workflow).
- Connect your TikTok once. Relay connects through TikTok’s official login, spreads what you approve across the month and sends each post to your TikTok inbox on its day, where you add a caption if it is a video, choose who can see it and tap Post (how posting works).
- See what works and get more of it. Every post’s views sit in one place, so you can compare hooks as data comes in. When a post does well, Relay makes new takes of it.
What does Relay learn from your website?
| What Relay learns | Why it matters on TikTok | What to check on your site first |
|---|---|---|
| What you sell | A post about one product is easier to follow than one about your catalog | Your main product is named plainly, not hidden behind a slogan |
| Who it’s for | Hooks that name the viewer (“if you run before work…”) filter for buyers | Your site says who it’s for, in their words |
| How you sound | Posts should match the brand people meet when they tap through | Your homepage reads like you talk to customers |
Give Relay the link that says most plainly what you sell and who it’s for. If your homepage leads with a slogan, sharpen the first screen (product, customer, one proof point) before you paste it, since drafts start from the page.
An App Store link works the same way (see TikTok content for apps).
How does Relay pick up how you sound?
From the words already on the page you paste, plus your answers to a few one-tap questions. A homepage that reads the way you talk to customers gives Relay more to work with than one built from slogans. For an App Store listing, that means what the app does, who it’s for and how you describe it.
You stay the final check on voice. Edit any line that doesn’t sound like you before you approve the post, and swipe left on drafts that miss the tone. Formats come from what is getting views in your niche, so the voice is yours and the structure is what is working now.
To see what one link could turn into before you sign up, get a free TikTok content plan from your website. For a full month of posts by plan, see TikTok content for brands.
What should you check before you approve posts made from your website?
Your website’s claims travel with it. This is not legal advice.
- Claims need the same proof on TikTok as on your site. If a draft repeats “clinically proven” or “cuts your bill in half”, approve it only if you can back it up.
- Watch dated offers. Relay spreads approved posts across the month, so a “20% off this weekend” slide could land after the sale. Edit time-limited offers out.
- Quote real customers only. The FTC’s rule bans reviews and testimonials that misrepresent that they are by someone who does not exist, “such as AI-generated fake reviews”, or by someone who never used the product (FTC).
- Disclose and label. TikTok requires the content disclosure setting when you promote your own business (TikTok Help Center). Relay doesn’t set it or the AI label for you: when you post the draft in TikTok, turn on the content disclosure toggle where it applies, and the AI-generated content setting if the post uses realistic AI imagery (TikTok’s AI content rules).
Which tools turn a website into TikTok posts?
The closest tool is Fastlane (usefastlane.ai). It takes a website, landing page, product page or App Store URL (Fastlane), lets you swipe through drafts in what it calls Blitz mode, and schedules posts to TikTok, Instagram Reels, YouTube Shorts and LinkedIn (Fastlane). Both start from a link and use swipe approval, so choose on channels, creator options and price.
| Question | Relay | Fastlane |
|---|---|---|
| What you paste | Website or App Store link | Website, landing page, product page or App Store URL |
| How you approve | Swipe right or left, edit the words first | Swipe in Blitz mode |
| Where it posts | Your TikTok inbox; add any finishing touches, tap Post (TikTok only, self-serve) | TikTok, Instagram Reels, YouTube Shorts, LinkedIn |
| Entry price, as of October 2026 | $49 a month after a $25 first month; $0 today, 1-day trial (card required) | Free plan, paid plans from $29 a month (pricing) |
| Creators posting your drafts | Included on paid Scale (not the trial), within its 150 posts a month (creators post your approved drafts from their own accounts) | No creator network on its site. Growth and Pro include 100 and 2,000+ human UGC videos (pricing), and it sells warmed accounts at $100 per account a month plus $1.50 per post upload, with an active subscription (Fastlane) |
TikTok’s own Symphony Automation can generate videos from your campaign’s destination URL, but only for Smart+ web campaigns (TikTok). Symphony Creative Studio is free for advertisers as of October 2026, though AI video generation uses a weekly allowance tied to your ad account (TikTok). You download what it makes or sync it to Ads Manager (TikTok). Pick Symphony for free ad creative and Relay for a month of organic posts.
Pick Fastlane for more platforms, a free start, AI UGC characters (its homepage lists 1,000+) or signup and sales attribution per post (Fastlane). Pick Relay if TikTok is your channel and you want creators posting your approved drafts from their own accounts (Relay vs Fastlane).
Which Relay plan fits your website?
| Plan | Price | Posts made / sent a month | Fits |
|---|---|---|---|
| Starter | $49 a month ($25 first month) | 40 / 20 | Just you, about five posts a week |
| Growth | $99 a month ($45 first month) | 120 / 60 | A small team (up to 3 people) posting about twice a day |
| Scale | $249 a month ($149 first month) | 300 / 150 | Up to 5 people, about five posts a day, shared with the creator network if you use it |
Annual billing gives you two months free, and you pay $0 today on a 1-day trial (card required) (pricing).
When is your website the wrong starting point?
- You need Reels, Shorts or LinkedIn publishing, or a free plan. Relay’s self-serve product works with TikTok only today and starts with a 1-day trial (card required). Fastlane covers both.
- You want one polished brand film. Relay is built for many posts and steady testing. A production studio fits that job better.
- You want paid ads, not organic posts. Self-serve plans make organic content and do not manage ad spend. If you need ad creative, Relay’s managed service makes UGC ads from its creator network at about $5 a creative and reads what wins; a media buyer or agency runs the ad account.
- Your site makes claims you can’t prove yet. Fix the site first, because the posts start from it.
Get started
Paste your website or App Store link at relaystudio.ai and swipe through your first drafts, or compare plans on the pricing page.